11/8/2023 0 Comments Red bull summer edition![]() ![]() The hashtag and social media section of the campaign was clearly effective however a very standard tool to use a hashtag. Therefore, they were slightly using the tool Ethos by appealing to the credibility and authority they have in this market. This brand was banking their success on the fact that the consumers already love Red Bull for who they and therefore they didn’t think they needed to do any persuading. However, there was a lack of persuasive content including the messages and creation. Red Bull did this with their #thissummer and #redbullsummeredition hashtag.Īs the results show this was a successful campaign. They did this by understanding how consumers use social media meaning they could follow the same path. They were successful with this campaign as they knew how powerful engaging consumers in Instagram can be. By doing this it meant this brand was twice as likely to be associated with the hashtag #thissummer than any of its competitors. ![]() ![]() On their Instagram, they started to use yellow filters throughout a range of images and incorporating summer links in their videos to portray typical summer days. They achieved this by firstly releasing a promotional teaser just before the summer hit to get people excited and talking. Also, one in three shoppers are seeking improvements flavored energy drinks.’ ‘ As the taste of energy drinks is considered one of the main barriers to trial and repeat purchase in Australia. The goals of the campaign were first to drive awareness of the extension of the brand and then the goal of their Instagram campaign was based on boosting awareness and sales of their tropical flavored “Summer Edition” energy drink for the Australian market. This platform this campaigned worked on was the social media site ‘Instagram’. The brand has now got four new different flavors of the energy drink out, to create wings for every taste. Red Bull says these new additions to its range offers consumers “the same functional benefits as Red Bull Energy Drink with a new light and summery twist on the classic taste.” The brand has been ranked #76 on the Forbes Most Powerful Brand List back in 2015. So them selling over 60 billion cans of this famous drink, doesn’t come as a surprise. Their original drink can be bought in over 170 countries. Red Bull has the highest market share of any energy drink in the world. Red Bull is an energy drink sold by an Austrian company Red Bull, created in 1987. ![]()
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